Retail merchants have long been the backbone of the credit card processing industry, and even though e-commerce is on the rise, brick and mortar stores are still in need of a quality credit card terminal. The Nurit 2085, produced by Lipman(recently acquired by Verifone), is one of the most dependable and user friendly terminals still available. This pos terminal is versatile enough to be used by new business owners, but also has enough functionality to be utilized by veteran store owners as well.

POS Terminals have been around for over twenty years. More are being produced now than ever before. Some terminals and Point of Sale systems have become so complicated, that many retail business owners don’t even want to use them. The required training for many of the terminals can a substantial amount of time, and new hires are simply not able to grasp all there is to know about them in an efficient manner. The Nurit 2085 allows fast, simple use, right out of the box. Most merchant account providers ship the Nurit 2085 out programmed and ready to use. Once received, the concise instruction pamphlet details the most commonly used functions of the terminal. Retail merchants can begin running transactions immediately.

Some store owners that will believe that the less complex a credit card terminal is, the less effective it can be. This sure isn’t the case with the Nurit 2085. It has all the necessary functions of a basic pos terminal, including the ability to key in transactions. The terminal allows you to void transactions, do refunds, and print out reports all in a matter of seconds. To take advantage of low cost debit card processing, just add a compatible pinpad for the Nurit 2085. You’ll start saving money as soon as you process your first debit card. PIN-based debit greatly reduces the potential for chargebacks, ensuring your business continues to operate smoothly and efficiently. Debit card usage has outpaced credit card usage, so much that consumers carrying around their checkbooks have become rare in certain markets. A business can reduce credit card processing fees drastically just by asking customers to enter in four numbers.

Gift cards are replacing paper gift certificates at an ever increasing rate, and no appropriate retail business should be without a gift card program to ensure repeat business. The Nurit 2085 has the ability to easily handle gift card programs, offering an inexpensive solution to this growing need. Business owners no longer need to spend thousands of dollars to offer gift cards. You can even submit your own custom design to give your cards a unique presence in the market.

And while simplicity, discounted debit transactions, and gift card programs are benefits to any credit card processing terminal, the Nurit 2085 has one characteristic that puts it above the rest. This, of course, is reliability. Without reliability, all the above mentioned features would mean nothing, and that is what some of the newer credit card terminals just do not seem to get right. If your business needs to accept credit cards, the one terminal that just may be the perfect fit, is the Nurit 2085.